Witco, South India's largest multi brand retailer in premium luggage and bags. The brief from the client was to recreate a very trendy feel to the 60-year-old brand. Witco consciously has moved away from stand-alone big format spaces to a mall environment.So it was a challenge to redefine customer experience in these small format stores. Be travel ready is the concept behind the story of this retail outlet. We wanted it to look trendy so blotted the store with brand yellow color. From mnemonics travel icons to rounded square and rectangles dominate the visual pattern in retail design. Repetition of visual pattern was the key to achieve uniformity in the store from the facade to the minute details follow the same visual language.
Client Name: Witco Group
Designed Area: 695 sqft
Project Year: 2013
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